THE CAUSE

 

The United Way Video Challenge is made possible by AT&T and is a unique opportunity to provide job skills, mentorship and self-expression to the students attending the Destination: Graduation high schools.

 

About United Way of Metropolitan Dallas
United Way of Metropolitan Dallas is focused on improving lives for people in Dallas, Collin, Rockwall and southern Denton counties.

 

In particular, United Way recruits people and organizations to support programs designed to achieve the United 2020 community goals:

 

1. Education — prepare 50% more students to succeed in education after high school
2. Income — move 250,000 more people out of poverty permanently
3. Health — improve community health through expanded access, preventive care
and healthy behaviors

 

To achieve these goals, United Way mobilizes everyone in our communities to LIVE UNITED — Give, Advocate and Volunteer.

 

About Destination: Graduation
Far too many young people in North Texas are dropping out of high school or not graduating on time. United Way of Metropolitan Dallas aims to combat this trend with its educational initiative Destination: Graduation. Launched in 2005, Destination: Graduation is designed to help more local students graduate from high school and pursue advanced education.

 

For the 2009-2010 school year, Dallas high school seniors in Destination: Graduation graduated at a 10 percent higher rate than their non-program peers. In Plano, Destination: Graduation students closed the gap between low socioeconomic status (SES) students and the student body as a whole by 34 percent.

 

About Philanthropy at AT&T
AT&T Inc. (NYSE:T) is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T has a long history of supporting projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2009, more than $155 million was contributed through corporate-, employee- and AT&T Foundation-giving programs.

 

This program, and many others that build teen confidence and leadership through engaging creativity, was produced by

 

Dreaming Tree Foundation